How to Get Started With Social Media

How to Get Started With Social Media

“I hate Facebook” If I had a $1 for every time I heard this… While there are many cons to social media, when it comes to your online presence, having a solid social media plan in place is key. If you want to market effectively online,…
Why Should You Blog?

Why Should You Blog?

One of the most common push backs I get from my clients is that they do not want to blog. They often tell me they do not have time for it on a regular basis. Or they tell me they are not great at writing. Other clients may have tried blogging…
Making Time for Marketing

Making Time for Marketing

I get it…making time for marketing your business is often hard to do. As a small business owner, I also can struggle with making time for marketing. I can come up with a vast number of excuses. At the end of the day it’s still left on…
Identifying Your Target Market
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Identifying Your Target Market

An important first step of any marketing is to figure out who your target market is. This might be different than who your current customers/clients are – maybe you are looking for a different audience. Or, it might be the same type of people,…
How to Find Images

How to Find Images

When you need to find images for your website it can sometimes feel like an overwhelming task. You want to be careful to make sure you are only using images that you have the right to use. This will avoid copyright infringement issues. There…
How Do I Backup My Site With UpdraftPlus

How Do I Backup My Site With UpdraftPlus

Updating your site at least monthly is a good practice when it comes to WordPress maintenance. However you should always back up your site before you make any updates. UpdraftPlus is an easy to use backup plugin. They have both a free and a…
What Plugins are Needed?

What Plugins are Needed?

My clients often ask me “What plugins do I need to have on my site." There is not a one size fits all answer for that. But let’s back up just one step for those that might not know. What is a plugin? I like to describe it this way……
Choosing a WordPress Theme

Choosing a WordPress Theme

If you trying to build your own WordPress site, trying to choose a theme can feel like an enormous task. How do you know if it is the right one? There are a lot of free and premium themes out there. It’s hard to know where the best place to…
How Can I Embed a YouTube Video to WordPress

How Can I Embed a YouTube Video to WordPress

I get asked all the time "Can I embed a YouTube video to WordPress?" I actually had a client ask me if it was possible just this week. The answer is yes AND it's very simple. I sent her instructions and she was pleasantly surprised at how easy…